Thứ Sáu, 2 tháng 12, 2016

Just announced. 500k cars by 2018 instead of 2020 part 3

  • May 19, 2016
    Jleafs
    What you perceive to be a simple problem isn't simple at all. In fact, scaling efficiently and effectively is THE problem of manufacturing.

    Here it is straight from Elon:

    "It's worth saying that making one of something is quite easy. Making lots of something consistently that's going to last a long time is extremely hard. In fact, it is way harder to make the machine that makes the machine that it is to make the machine in the first place."

    Hard. He didn't say expensive, he said hard.
  • May 20, 2016
    182RG
    I'm probably more concerned about material quality, fit and finish, and long term reliability than anything else. Regardless of whether you see the M3 competing with Honda/Toyota/Mazda or Audi/BMW, the competitors are fierce in these specific areas.

    For the masses, means competing as such.

    http://jalopnik.com/tesla-model-x-approaches-old-jaguar-levels-of-build-qua-1777626087

    The comment section is particularly interesting reading.
  • May 20, 2016
    jkk_
    Nothing to add, same thoughts here. I really hope that they can improve this in a consistent way and not just depend on Elon sleeping at the end of the line.
  • May 20, 2016
    ohmman
    As the owner of two Teslas, I have to say that if fit and finish are your criteria for happiness, you probably want to look elsewhere. My main criterium is an electric drivetrain, so I'm able to mostly look past the fit and finish stuff. When people say things like "for a $100k car," I personally put the vast chunk of that value on the drivetrain and infrastructure. I try to manage my expectations appropriately, and those expectations can't be for a Porsche-quality build. Yet.
  • May 20, 2016
    Genshi
    I work in small parts manufacturing. My wife works in complex custom designed tool manufacturing for large aerospace. I'm fully cognizant of the complexity of scaling and sourcing of custom designed products. I'm also of the believe that it usually is simply a matter of throwing money and focus at a supplier when it comes to sourcing and production. Yes the companies have to front end load the expense of some of this, but that's part and parcel of being a manufacturer. And has been correctly pointed out, this is a big build and a huge acceleration, but it still pales in comparison to the number of cars the larger automotive companies are producing. That means the supply chains already exist for volume like this.

    In general, for sourcing this complex, you always get backup suppliers and backup quotes for your critical processes/assemblies/parts. You go on site to audit inspection & metrology in advance to certify a supplier can meet your needs and you often have several companies produce first article prototypes to make sure a company can provide what it says it can provide. You get statistics on % failures and returns, and you investigate and get commitments on lead times in advance so you can predict product flow a timeline. You ask for cause and corrective action reports for anything that's not going according to plan. And while you may see suppliers lag, they're ultimately going to do what they can to win and keep your business, particularly if you have a very public and obvious demand.

    On the upside, Tesla actually has pre-orders in place (refundable, I readily admit) that gives the suppliers MORE reason to believe the numbers they're being fed aren't just pie in the sky best case forecast numbers. When a manufacturer goes to subsource and asks for pricing, they ALWAYS inflate the number they're supposedly going to buy to force best pricing. At least in this case, the suppliers will have a more transparent view of timelines. Is this all a simple process? No. Is it time consuming? Yes. Is it something that you can throw money and people at to get moving? Yes.

    That is a good point actually. I'm willing to agree that actually getting custom machines in place to assemble something like the Model 3 will take time. I suspect that's a large part of the reason you see that July 1st deadline, and then you don't actually see him claiming cars will ship until several months later.

    Now if you want to talk about payment terms, I DO potentially see a problem there given Tesla's rocky financials. I could see that backfiring on them. Suppliers don't always comply as quickly when you're 90 days overdue for paying your bills.

    Full disclosure, I work with a company that provides parts to Tesla, so I have a pretty good sense of what's being asked for on this front. Those of you saying that Tesla is small peanuts to larger companies are only half right. Yes the volumes aren't as high as some of the other automotive companies, but smart businesses diversify whenever possible, and when they see opportunities like this, it's incredibly lucrative if you can get your foot in the door early and prove yourself. Becoming a trusted supplier on a potentially huge new market tends to rate pretty high on the priority list. Particularly when getting your foot in the door on this particular project means being ahead of the curve as the automotive industry evolves into an (at least partially) electrified future.

    I'm fully in agreement with you here. I think that may actually be the big sticking point on these cars, and for me personally. Teslas, groundbreaking though they may be, have enough quality and reliability problems that if one thing prevents me from following through on my order, the worries about having a 1st generation model car with potentially a lot of break in problems that only Tesla can fix will probably be it. I know they tend to take care of their customers, but can they really continue the level of service they're known for when they quadruple or quintuple the cars they need to service in a 12-18 month period?

    Please don't misunderstand my previous posts - I do see some serious potential pitfalls in this ramp up. And I do have my own set of concerns. But the ramp up to volume production is actually lower on the list than stuff like this and their borderline abysmal financials.
  • May 20, 2016
    Jleafs
    Yes, but the huge number of cars being produced by other automotive companies isn't all that relevant to Tesla. They are on their first mass-volume iteration of a new manufacturing process of a new design with new parts. These aren't suppliers and parts that they have a long and stable relationship with. If funds were unlimited, I suppose you could simply throw money at the problem, but I think we all understand that it's a finite resource.
  • May 20, 2016
    Drivin
    And some suppliers have already expressed concern about ability to adjust to these new schedules:
    Elon Musk Already Has a Model 3 Supplier Problem
  • May 20, 2016
    callmesam
    If you read the article, NO supplier was even quoted. But there were a bunch of "analysts" who think Tesla can't do it.
  • May 20, 2016
    Genshi
    Yeah, I'm not one to go in for conspiracy theories or that sort of nonsense, but I do think a healthy dose of skepticism is called for given the state of journalism in this day and age. Particularly headlines and journalism that seem aimed primarily at investors. And particularly where it involves companies that are working against heavily entrenched and profitable industries. I know for sure what Elon Musk said in the earnings calls, having read the transcript. I know that when supposed experts estimated the kwh costs of the batteries for Tesla, they were set straight by the company. Beyond that, unidentified sources saying it'll be costly to meet those schedules (obviously) and/or difficult (obviously) seem to unreliable in the absence of details. Is it easy to ramp up a high volume production line? No, but the notion that it's somehow impossible seems suspect.

    15, even 10 years ago we heard similar proclamations about the space industry and SpaceX's chances. I'm not saying everything Elon Musk touches just works <coughModelXDoorscough> but he has proven to be an effective leader in the face of supposedly insurmountable odds. And in this case, he's been pretty adamant about not trying to add a bunch of complex bells and whistles to the Model ? which should make it substantially easier.

    With regard to the relevance of other companies producing in mass quantity, I was simply pointing out that the infrastructure and supply chains exist, domestically, to produce similar parts to what Tesla will be after. That alone removes a huge obstacle. Remember when Apple was claiming it was cost prohibitive to build the iphone in the US because the supply chains simply don't exist, at all, for anyone? That's what I'm getting at.
  • May 20, 2016
    Drivin
    If you read the article, you would see that Reuters spoke to suppliers about this. You know, that is what news organizations do.

    Do you actually think that a supplier would want to be "quoted" about their concern on their inability to deliver? Yeah, that would go over real well in their on-going contract discussions with Tesla. LOL.
  • May 20, 2016
    JeffK
    Reuters does not specify that these are Tesla suppliers... just executives from "suppliers".
  • May 20, 2016
    ttupper92618
    Scale is hard. Everyone with even a little experience doing it knows that. Elon has set an aggressive timeframe that is designed to push his suppliers, contractors, and employees. That was necessary and it was the right thing to do.

    Everyone also needs to understand that while the goal as set is a one that is possible, achieving it is still rather unlikely. Everything must align perfectly for that to happen, and everything is not going to align perfectly. Anyone who has ever been involved in the production of complex systems knows how utterly unlikely that is.

    We all reserved cars that weren't supposed to enter production until 18 months after we signed on the dotted line. Is it really going to kill anyone to have to wait 6 months longer?
  • May 20, 2016
    Drivin
    Funny!
    I have a better joke than yours

    they didn't say auto supplier so maybe these were interviews with suppliers of office supplies to Reuters.

    Yeah, that's the ticket!
  • May 20, 2016
    EinSV
    True. If these were Tesla suppliers the article would have said so.
  • May 20, 2016
    Drivin
    So Tesla tells these suppliers of the production plans because they are not Tesla suppliers. Tesla, was just chatting with the suppliers to Reuters office supplies because they had nothing better to do.

    Well, that makes sense.

    Denial is not a river in France.
  • May 20, 2016
    EinSV
    Everyone on these forums or who follows Tesla understands the plan to increase production in 2018. That's not exactly news.
  • May 20, 2016
    stopcrazypp
    Here's the link to the article for those who didn't read it.
    Exclusive: Suppliers question Tesla's goals for Model 3 output

    The only lines that can be interpreted to be information by Tesla suppliers are these:
    "In the past three months, Tesla (TSLA.O) has told suppliers the company was doubling its original production projections to 100,000 Model 3s in 2017 and 400,000 in 2018, several supplier industry executives familiar with the plans told Reuters."

    "One complication is that Tesla has not finalized the Model 3 design and specifications, said automaking consultants and supply executives who asked not to be identified because Tesla prohibits them from disclosing contract details."

    However, the rest of the article constantly mixes "industry consultants" and "supply executives." And it is far from clear that these "supply executives" necessarily are all Tesla suppliers (although Reuters always makes sure to constantly mention they are automotive suppliers, so your "office supplier" strawman example doesn't seem to work). For example, the article gives an example of a FCA supplier which questions if one of FCA's plant expansions can be done in 2 years (as an example of how difficult Tesla's plan is).

    I'm sure there's probably one Tesla supplier in there, but the way they word the article, it is completely unclear if the Tesla supplier "expressed concern" (they may have simply provide some of the timeline information). The only concrete examples of questioning Tesla's timeline is done by consultants or comparing an example from a supplier of some other company (like the FCA one mentioned above).

    As for the timelines mentioned in the article, all of it is public info Elon mentioned already in detail in the recent earnings call. He said 100k-200k Model 3 in 2017 and 300k-400k Model 3 in 2018 (500k total target moved forward from 2020). Supplier deadline July 2017. Design not finished, but projected to finish in end of June this year.
    Tesla Q1 Earnings Call: Tidbits You May Have Missed
    Tesla aims to complete final Model 3 design by June 30

    None of it was information that you had to be a Tesla supplier to know.
  • May 21, 2016
    182RG
    I'm sorry, @ohmman , I simply find this sad. This level of QC problems frankly isn't acceptable in any car, at any price level.
  • May 21, 2016
    garsh
    I agree that it's sad. But given Tesla's track record for fixing things under warranty to user's satisfaction & beyond, I'm willing to put up with these issues to own what is otherwise going to be a great car.
  • May 21, 2016
    Drivin
    Funny!
    Some people here believe that Reuters interviewed random suppliers who didn't have any information other than what is in this forum and wrote an article about it.

    And even if they quoted a specific supplier who would probably be violating their nda, then it would be "well that is only one person and maybe they are only supplying the cup holders.

    Well ok. That makes total sense.
  • May 21, 2016
    Model 3
    That would not be the first time a news media had done that, if that is the case :)
  • May 21, 2016
    EinSV
    The statement in the article attributed to a Tesla supplier under NDA is that the design and specifications have not yet been completed. Again, not news -- Elon has said these will be finalized by June 30.

    Please see stopcrazypp's post up thread for a more detailed response.

    Incidentally, you have been incessantly posting almost exclusively negative comments about Tesla. Other posters who have had similar patterns have acknowledged (eventually) that they have a short interest in the stock .

    Do you care to share with other members of the forum whether you have a short interest in the stock? If not, why do you spend so much of your valuable time on this forum bashing Tesla?
  • May 21, 2016
    ohmman
    I don't disagree. What I'm saying, and hopefully you're hearing, is that those who are buying a Model 3 should be expecting cars with some level of fit and finish issues. If they have these issues producing at a relatively slow rate, imagine when the floodgates open.

    If indeed people are very focused on fit and finish, it's probably best to consider another vehicle - or defer their Model 3 build indefinitely until they start coming off the line in a form acceptable to the buyer.
  • May 21, 2016
    182RG
    Agree. That's why I reserved late. I'm expecting delivery of car #100,001, circa 2020. Hopefully it will be sorted out by then and QC will be a norm, not repeated trips to the SC and long waits for parts.
  • May 21, 2016
    dhanson865
    Hah, if you get car 100,001 it'll be in 2018 not 2020. But I'm sure car 100,001 will be much better quality than car 50,001 or car 10,001.
  • May 21, 2016
    stopcrazypp
    That's exactly what I expect too. As mentioned, even CR does not recommend first generation cars (even from the most reliable manufacturers on record) because it is highly unlikely that there won't be some problems.

    I reserved near 7:30pm PT, (an hour earlier than unveiling, so I'm definitely within the 115k initial reservations, plus I am on west coast), but I'm fully prepared to defer the build, depending on how the initial cars turn out to be. As a general practice, I typically never buy first generation products during release time, but I had to reserve for the Model 3, so I don't have regret.
  • May 21, 2016
    gregincal
    I've been lucky with my early Model S. Some other people have had repeated trips to the service center. I've had one incident (in 3 years) where a passenger door handle stopped working and I had to bring it to the service center. Twice they've had to replace my 12 volt battery (a common Model S problem) but the first time it was done as part of my annual service and the next time they came to my work and replaced it in the parking lot (both times I didn't observe any problems, I was just informed by the car it needed replacing). I actually had more fit and finish issues with my previous BMW.

    I'm going to get an early Model 3 and see how it goes.
  • May 21, 2016
    Drivin
    As I said before, I don't have any long or short interests in any automotive stocks except possibly indirectly through some common mutual funds.

    Funny that you don't critique people who are long tesla and have a vested interest in its success for posting rah rah messages here. Why is that?

    You seem to have a low tolerance for any negative comments about tesla if you believe those are "bashing". Care to share why? Are you long tesla? Do you have a vested interest in tesla success? Maybe it is you that need to be more objective.
  • May 21, 2016
    ohmman
    Well, this is a Tesla enthusiasts' forum known as the "Tesla Motors Club." I'm all for objectivity, but that argument (which I've seen you repeat) is senseless. Why should an enthusiast be accused of being enthusiastic?

    Now, if we were on the "I Hate Tesla Club" forum, and I started posting how great my car was.. then yes, I should be accused of being a shill for Tesla and long the stock and only there to bolster things.

    Think about it.
  • May 21, 2016
    stopcrazypp
    I've made a similar comment in another thread about a similar situation. I don't know why people come here and be surprised when people here are optimistic about Tesla. It's a Tesla enthusiast (AKA fan) forum. What else should you expect?
  • May 21, 2016
    jkk_
    Living in a place where we get cold winters (which are more taxing* on 12V batteries in addition to the drive battery) this is one of my concern points. I hope Tesla has gotten enough data from the Model S's so they get better 12V batteries for the model 3 (and future S's and X's)

    *) More taxing than having summer all-year around
  • May 22, 2016
    stopcrazypp
    There are a couple of things on the current 12V design. It is currently not easily user replaced and is a smaller relatively lower capacity unit. However, the main problem is vampire drain and the huge amounts of cycles it puts on the 12V. If Tesla can solve that, it can greatly improve 12V battery life.
  • May 22, 2016
    Model 3
    We all have a interest in the success of Tesla - and BEV's in general - even if we don't invest in the stock marked.
  • May 22, 2016
    landis
    Exactly.

    Disclosure, I am long TSLA. I bought one share last week at 211 just for grins ;-)
  • May 22, 2016
    sitter_k
    50,000 and 100,000 may only be a month or 2 apart by 2018
  • May 22, 2016
    JeffK
    This is one reason I'm hoping the new warehouse space Tesla got this year is to house completed (or nearly completed) vehicles. Just a small buffer so they can keep producing and get immediate feedback from the first recipients (Tesla, SpaceX employees, etc ) and if needed fix anything in the buffer and change the manufacturing line rinse and repeat. This is especially true before they deliver that 200,000th EV.

    Start housing those vehicles and when finally ready, start deliveries en mass.
  • May 22, 2016
    Jersey Shore Tom
    I see ~0.1% chance that Model 3 # 100,001 comes off the line in 2020. If #100,001 isn't off of the line by late-2018, there will be no Tesla left.
  • May 22, 2016
    Drivin
    This is the a Tesla Club in which people talk about Tesla. There are plenty of threads where people present balanced views, concerns,issues - that are objective and not just enthusiasts.

    The world isn't black and white where there is partisan bickering on your hypothetical "I hate Tesla Club" forum, and a "TMC" which is for only for enthusiasts and never the twain meet.

    If one cared about the the EV revolution, one would be objective and welcoming of alternative views, not the Baghdad Bob, who waves his hands and says "nothing wrong here" (as the audience sees bombs going off in back of him), while trying to discredit the messenger with "oh, you are a short!" "oh, this is an enthusiast's forum, please don't say anything bad".

    There is a big difference between being an "enthusiast" and a "zealot".

    Think about it.
  • May 22, 2016
    Drivin
    I agree with 50% of that.

    BEV's are important.
    Tesla is just a particular implementation.

    For instance, online shopping is a great idea that changed the market, but it didn't matter if Pets.com or Webvan ultimately survived.
  • May 22, 2016
    ohmman
    In over 3000 posts, I don't believe I've once accused someone of being a "short". I often call out those who use that tactic to minimize others' arguments. Additionally, I've been plenty critical of Tesla - the cars and the company. So I don't know if you're trying to point that finger at me or at my argument.

    If the latter, then I think you've got unrealistic expectations regarding the bias of an enthusiast forum. People who spend their time on the Tesla Motors Club are likely interested in Tesla. If one is negative about Tesla, I don't know how much of their time they'd want to kill reading about the company. Generally as humans we focus on the things we've got a positive feeling about. So TMC is going to always be biased toward the positive. Just as the BMW forums are skewed toward the positive of BMW.

    The "balanced views" you discuss in your post - would you classify your own post history as balanced? I personally think mine is, but I suppose eye of the beholder and all that.
  • May 22, 2016
    electracity
    There would be a Tesla. It would just be a division of Google. While that change would be crappy for shareholders, I don't see the downside for Tesla drivers.
  • May 22, 2016
    jkk_
    There won't be any Tesla drivers in this scenario. Google is going for cars without drivers.
  • May 22, 2016
    roblab
    YES! I like to think that a chunk of my $100K car is prepayment of gas, oil, belts, plugs, catalytic converters, mechanic labor, filters, etc., etc. My car is a $50K to $60K car that has fuel and maintenance and service already paid for or not needed at all.
    When you think about it, all this about fit and finish is the same old line about beauty being only skin deep. What really really matters is the drive train, the power source, the new and better ways to do business. All these people who want to talk about fit and finish seem to be stuck back in the 1950s, unable to change.
  • May 22, 2016
    ttupper92618
    If Google bought Tesla - which I think is extremely unlikely - it would be unlikely to exert that kind of pressure on Elon. Further, Google's completely autonomous cars are not going to see wide-spread use for at least a decade, no matter what the autonomy zealots think. It is utterly unrealistic to expect such, and it is unrealistic that a Google owned Tesla would suddenly change course and not deliver on existing and future products.

    I find the sky is falling mentality about a slow model 3 rollout amusing frankly. I fail to see any logical basis in the expectation that this would kill Tesla. In point of fact, Tesla has never released a single vehicle on time or at the predicted volumes in the history of the company. And through that all, people have predicted the company's imminent demise. But just this week, on the back of lower than expected shipments, widely reported quality problems, a recall, quarterly losses, and a projected model 3 schedule virtually nobody thinks Tesla can achieve... The company successfully raised $2 billion in fresh capital in just two days, and the stock price went up.

    Explain how that aligns with the thesis "Tesla is doomed if it can't deliver Model 3 in volume by date X".

    Tesla has a vast reservoir of good will. It is huge - much larger than I think anyone can fully explain or appreciate. In the end the reason doesn't matter anyway, only the fact. It will take a lot more than delivering the model 3 late or in lower than desired volumes to evaporate that gigantic reserve.
  • May 22, 2016
    jkk_
    I aimed my comment to be more in the direction of exaggerated joke, since I need to say that out loud, I clearly failed in expressing my thoughts :D That being said, I'm skeptical if Google buying Tesla would be a good thing for the drivers. But I agree that I don't see that happening.

    Not commenting on the rest of your post since I'm not really bothering that much about worrying about the rollout schedule. Not a part of the doomsdayers camp in any case. Slow rollout just means I can save for the car longer :p
  • May 22, 2016
    alseTrick
    Definitely not 1 month apart.

    50,000 Model 3's/month would equate to 600,000 over the course of a year. That's not even including S and X models. It's impossible at a factory said to max out at 500,000 vehicles/year.

    I think even saying they could be 2 months apart is highly unlikely/overly optimistic. By late 2018 I think it's possible Tesla may be able to produce 25,000/month, but that there's almost no chance of that happening in late 2017/early 2018.

    I also don't believe Tesla hits 500,000 in 2018 like they're saying. I do hope they at least hit 300,000 though. Otherwise they're going to have a problem, and so will we.
  • May 22, 2016
    182RG
    Sorry, I'd have a hard time convincing myself to ignore panel gaps and mis-applied weather stripping, carpeting becoming unglued on ANY car at any price point, especially one delivered by a manufacturers employee at an SC. It has nothing to do with being unable to change.

    Frankly the expectations of the Model 3 market are going to be much more rigorous, simply because there are more competitive examples of cars in the same price point (or less) whose fit and finish are excellent, ICE or otherwise. And...there will be far less early adopters.

    I really, really want to like this car. I'm buying for technology, style, and performance. I'm a gadget guy...it's a really expensive gadget. Carbon footprint...don't care.

    EM isn't marketing it based on having to compromise quality. I'm sure the fantastic drivetrain that you feel blessed to have is great, assuming it, and other expensive bits are not in constant need of replacement at the SC.
  • May 22, 2016
    alseTrick
    Just mass deliver 400k Model 3 all at once? Yes, please.

    "You get a rebate. You get a rebate. You get a rebate."
    [?IMG]
  • May 22, 2016
    zenmaster
    Sacrilege!
  • May 22, 2016
    JeffK
    haha not all 400k but definitely batches of several thousand, whatever those warehouses will hold besides excess parts and supplies.

    Reps from Tesla have said the Model 3 production goal for 2018 is 400,000 so at full production rate 50k cars in two months is certainly possible. However, I think this is a ramp up so who knows what the timeframe is going to be until full production rate.
  • May 22, 2016
    Jersey Shore Tom
    Coming across as a "doomsdayer" was not my intent. I am an optimist by nature and extremely optimistic about Tesla.

    Here is my thinking. As I understand it, Tesla expects to have the design nailed down in ~5 weeks and Elon thinks the 115,000 orders received before the reveal will be filled before the end of 2017. it would be very pessimistic to think Tesla will fall a full year behind schedule with the design intended for ease of manufacture given that. I think it would take a perfect storm, not normal issues.

    If that were to happen, it would eat through an awful lot of goodwill with investors, customers and suppliers and it would be bad for employee morale. It would also burn through a ton of cash. That would be tough for Tesla to survive.
  • May 24, 2016
    Model 3
    ... and Tesla has been the driving force behind the BEV development the last ~10 years. So no, Tesla is not "just a particular implementation". If Tesla fails a lot of people - even people at the top of other car manufactures - will say "See? BEV's are doomed, no need to go down that road!". So Tesla's success is more important then if VW have a success with e-Golf or GM with the Bolt. But I hope they all will be successes.
  • Jun 21, 2016
    Jayc
  • Jun 21, 2016
    Model 3
    What is new in this "news"?
    The plant was expected to "open" in Mach - postponed to July, and is already in production (but not battery cells yet). Battery cells has a long time been announced to start production late 2016 (I'm not sure if November was mentioned, but I believe it was).
  • Jun 21, 2016
    ModelNforNerd

    This....

    Yea, I know...crazy right? Someone who wants a Tesla whose prime motivation isn't the environment?

    But before everyone gets too upset about it...think.... @182RG and I are exactly the type that EM is trying to win over.

    I'm pretty happy with my re-tuned 4-cyl ICE that puts out ~300HP and gets 34mpg highway.

    But the Model 3 is more high tech. It's more stylish. and it's faster. So, I want one.

    winning over the not-primarily-green types are exactly what Tesla needs to do to expand market share.

    (hmmm, maybe it's an Audi thing?)
  • Jun 21, 2016
    Tezlah
    I agree completely that this is the market Tesla is winning over. Although I care about the environment, I wouldn't buy a car based primarily on this reason. I want performance, tech, convenience of "filling up" at home, lower overall operating cost, safety. Environmental reasons are a nice second-tier bonus.

    When I've talked to people about Tesla and the Model 3, there are those who instantly compared it to a Prius as a "green car" (uninformed) and those who are excited because of the "iPad screen," performance, and autopilot.

    This is the much larger market Tesla will attract and sell their vehicles to, not people who just care about the environment or want to save on gas, and will ultimately convince the masses to buy EV instead of ICE.
  • Jun 21, 2016
    Alketi
    Another Audi owner with a Model 3 reservation here. The Model 3 is the only EV on the horizon that I would consider (the Model S being too expensive).

    I would echo your arguments -- the folks that are eating Kale and are dining by candlelight to save the world have already bought a Leaf or Prius. Those cars look boxy and utilitarian because they're marketed toward people who don't care how cars look.

    The Model 3 is the first truly desirable, mass market EV -- as 373K reservations prove. I also expect, when it arrives, it'll be the coolest, fastest, most technologically advanced car in its class (by far), which is the perfect storm to bring EVs to the masses. In my opinion, it's the most important car since the Model T, and proof that Tesla (and specifically Musk) are brilliant beyond normal measures.
  • Jun 21, 2016
    EVNow
    Tesla is the opposite. They care a lot about climate change and not so much about panel gaps.

    Someone like Audi who think it is fine to cheat on emissions as long as the gaps are great is the right brand for you.
  • Jun 21, 2016
    Alketi
    The best way to do something about climate change is to build an EV that's desirable by everyone. Tesla is the first company that's made that connection.
  • Jun 21, 2016
    alseTrick
    It's silly to say Tesla doesn't care about the quality of its manufacturing as long as the car is electric. And it's silly for any customer to say "I don't care that the quality of the car isn't as good as the quality of other similarly priced vehicles." Uh, no. That's not how these things work. Tesla NEEDS to be able to do both. It's not an option; it's mandatory.
  • Jun 21, 2016
    182RG
    There are a few here on TMC who think exactly this way. Exactly this way.

    The mass market isn't going to stand for it.

    You are 100% correct. They need to accomplish both.
  • Jun 21, 2016
    182RG
    Meh. The right brand for me is the one that maximizes my wants with the value and quality I expect. No less.
  • Jun 21, 2016
    JeffK
    Besides performance, build quality, and effect on the environment, I want a company that focuses on safety too.

    The death of Anton Yelchin by his Jeep is a prime example of poor engineering leading to an unsafe situation.
  • Jun 21, 2016
    TaoJones
    So that's 1,000 cars per week per line, x 4 lines = 4,000 cars per week for 200,000 cars per year.

    or, if you prefer...

    2,000 cars per week per line, x 5 lines = 10,000 cars per week for 500,000 cars per year.

    Figuring 2 x 10-hour shifts per line, that's 1,000 cars per shift per week per line... Ignoring for the moment that it would make sense to split the 500,000 per year across 3 different geographically-optimized plants (1 in Europe, 1 in China), meaning that each plant would only have to produce some number approximating a mere 167,000 per year...

    Gotta hand it to the NUMMI collaboration between GM and Toyota that produced 500,000 cars/year almost 20 years ago now - especially given the recalcitrance of the union that killed the point of what was supposed to be GM's flagship plant in the first place.

    Credit also to Henry Ford, who did what everyone said he couldn't over 100 years ago.

    With the advanced robotics of today, combined with Musk's stated focus upon improving the machines that build the machines, I like Tesla's chances. And, instead of the inevitable fixation that the analysts will have with the exact numbers, what will be interesting to watch is the reduction in defect rate rather than total gross production. Once they get the defects below a certain threshold, supply chain concerns aside (small details, those - heh), they'll just ramp and ramp and ramp - rinse and repeat, if you will.
  • Jun 21, 2016
    JeffK
    Not sure where you're pulling numbers from but the Fremont plant alone will be producing around 500,000 cars per year once the goal is met with a proposed timetable of 2018. Any other factories built later will be producing at their own maximum rates. It makes no sense to split 500,000 cars geographically at the moment. The factory in China may be up by 2019 and everything will be fine for Asia. If Tesla ends up with a factory in Europe then that'll help too.

    I'm not going to be surprised if Tesla is producing 1 million cars per year by 2020 or 2021.
  • Jun 21, 2016
    TaoJones
    So 2018 is 18-30 months away. Demand aside, global or otherwise, how do you envision those 500,000 cars will be produced at Fremont in 18-30 months' time? Using 2 x 10-hour shifts with 4 hours for maintenance... or some other management of the 168 hours in a week, how do you see them getting to 500,000 cars per year? With 2 lines, that's ~5,000 cars per week per line. At some point, it makes sense to add lines. During the factory tour I recall, there were still a lot of humans along the line, and humans can only move so fast.

    I wonder if anyone remembers how many lines the NUMMI configuration had operating simultaneously. And then there's the mix between parts produced on-site versus transported in.

    Certainly, once they get to 500,000 cars at one factory, presumably they could rinse and repeat elsewhere.

    I'd be happy if they backed off the gross number and focused upon zero defect environments. Which I expect is what they'll do - beat the threshold, ramp, and repeat the cycle onward and upward.
  • Jun 21, 2016
    JeffK
    The beauty is that I don't have to come up with the number of lines, shifts, etc. That job belongs to Peter Hochholdinger, who has experience with such matters :)
  • Jun 21, 2016
    22522
    They need 3 lines so that innovation/improvements can roll through with minimum disruption/risk. 3 or 5.
  • Jun 22, 2016
    Model 3
    If I recall correct, there is already 2 lines for the Gen-II cars (S & X). I do not know how many lines they will need for the Model 3, but 3 or 4 is not unlikely. The paint shop is already outsize for about 500k cars.

    We have reasons to believe it will be relative fewer humans along the lines for the Model 3. It is after all designed to be easy to produce, and I interpret that as "easier to automate the production by robots, and require fewer humans to do the things that can not be automated".
  • Jun 22, 2016
    ModelNforNerd
    Look at it like this:

    You can get an Audi A3, and maybe even an option package, for the same $35,000 that is the base price of the Model 3.

    If Tesla has fit and finish issues, that's going to be a black mark on brand quality.

    Elon "gets it", and he knows that the Model 3 has to be everything it was promised to be, and maybe even a little more.

    And since we're continually comparing Audi to Tesla now (my fault, most likely), remember that Tesla hired the guy who was in charge of getting the A5, Q5, S5 line to market, among others.

    With that hire, Tesla appears to be striving for quantity AND quality. It is possible to have both....
  • Jun 22, 2016
    flamingoezz
    wouldn't the A4 be more of parallel in terms of size/class?

    the A3 seems tiny and is slower than M3. teslas comes with many safety features standard that other brands offer for $1000+. and, oh yeah...it's electric. M3 is a great value compared to what else is on the market in its price range. I agree quality issues will leave a mark, but do people honestly care enough to wait 4 years for other manufacturers to catch up?..im not so sure.


  • Jun 22, 2016
    ModelNforNerd

    The Model 3 falls into two different categories, thanks to some of the advantages of its chassis.

    The interior dimensions line up quite nicely with the A4, because of the ability to stretch out the interior legroom due to lack of firewall, etc.

    But exterior-wise, from all I've seen so far, it matches up more closely with the A3 (sedan version).

    We need to all get on the same page here. Electric is great...don't get me wrong, but there are other things of value I look at when buying a car. I won't beat it to death on this thread, because there are other threads about what we should expect as basic features in a $35,000 car.

    But let's all agree to move away from "it's electric" as the main selling point. Obvious comment is obvious.

    AEB and backup cameras are due to become mandatory features soon. Other than its unique construction, what would a base Tesla offer over the competition in safety? Airbags?
  • Jun 22, 2016
    garsh
    The extra-large front crumple zone.
    The stiffer floor pan (due to battery) to prevent cabin intrusions during side impacts.
    The extremely low center of gravity to avoid rollovers.
    Maybe that all falls under "unique construction", but as we've seen with the S, it makes a huge difference in safety.
  • Jun 22, 2016
    ModelNforNerd
    All of that is great, and a huge bonus for us future Model 3 owners, but I think that all falls under unique construction.

    None of those are features or options that another OEM could/would charge $1,000 for.

    AP Safety features will be standard. I guess you could maybe say that blind spot detection is an option on other vehicles, but included standard within AP Safety features. But we don't even know that for sure yet, do we?
  • Jun 22, 2016
    Model 3
    Why? It is after all it's main selling point. That is even the reason that Tesla exists in the first place. What Tesla has done is to give it more selling points, so even people that is not interested in electric propulsion may be interested in getting this car.
  • Jun 22, 2016
    ModelNforNerd

    While you are correct, it's just redundant.

    A Tesla is electric? A Toyota is dependable? A Hyundai is terrible?

    We've gotten past Tesla being electric. We know it is. And you hit on the point exactly, we should be talking about the OTHER selling points now.

    Is it stylish? Is it fast? Is it techy/gadgety? Is it practical? Is it safe?

    Basically, throw out the type of propulsion, and ask yourself: Would the average automobile purchaser with ~$45,000 to spend look at an Audi A4, a BMW 5-series, or a Model 3?

    THAT'S the $2Billion question.

    In terms of EV enthusiasts with that type of income at their disposal, Tesla has more than penetrated the market. We're now disucssing converting those who may not be looking for an EV.

    Or to put it in more simple terms, if Tesla as a company did not exist, I would not personally give any EVs on the market a second look.
  • Jun 22, 2016
    ohmman
    I want what I want and I'll pay what I want? :)
  • Jun 22, 2016
    alseTrick
    Not for me. And not for that large segment of the market to which you just referred.
  • Jun 22, 2016
    stopcrazypp
    I'm not sure how you come to that conclusion. Here are the dimensions:

    A3: 175.0 x 71.0 x 56.0 in
    A4: 186.0 x 73.0 x 56.0 in
    M3: 184.1 x 74.2 x 56.5 in (from Motor Trend)

    The Model 3 is much closer in exterior dimensions to the A4 than the A3.
  • Jun 22, 2016
    ModelNforNerd
    someone else's WAG on here using 3D modeling software was much closer to the A3. remember....MT wasn't allowed to measure, either. so they're also guessing.
  • Jun 22, 2016
    stopcrazypp
    Yes, but MT had exclusive access to the car and also was able to photograph the Model S/X (which they know the dimensions already) the same day at exactly the same angle/position. I would think they would have the most accurate estimate of dimensions than anyone here.
  • Jun 22, 2016
    ModelNforNerd

    And if it's close to this number:


    We can both say we were close to correct. :p
  • Jun 22, 2016
    alseTrick
    I don't know what WAG is, but is this the model you're talking about?

    Tesla Model 3 Sedan by mike - 3D model

    Because the dimensions are clearly off on it.
  • Jun 22, 2016
    ModelNforNerd

    Wild @ $ s guess.

    And no, I linked to it above. None of the physical models I've seen people attempting to sell have seemed impressive to me.
  • Jun 22, 2016
    stopcrazypp
    The cars are not in the same position relative to the camera, while MT had other pictures (direct side profile pictures) where the cars were parked in the same spot. But anyways, by my math:
    182.4-175 = 7.4 inches more than A3.
    186-182.4 = 3.6 inches less than A4.

    Still much closer to the A4 than the A3.
  • Jun 22, 2016
    ModelNforNerd

    Not going to get into a pissing match over whose guess is better, because that's all they are at this point: guesses.

    Until Tesla tells us, none of us know.

    If you're right, that's awesome for you.

    Maybe Elon will let you move up in line...?

    I wouldn't take the Motor Trend piece as gospel anyway....the crew they sent out there was much more interested in telling us they were using iPhones to distract from the fact that all Tesla gave them was a few minutes of Glamour Shots and nothing of real substance for the fluff piece they wrote.

    Seriously....one of us could have combed through the forum threads and written a more informative piece.
  • Jun 22, 2016
    S3XY
    Who makes a guess in fractions of an inch? I have to think that the MT numbers are pretty accurate. Probably within a fraction of an inch. :D
  • Jun 22, 2016
    ModelNforNerd

    When Elon tweets it, I'll believe it.
  • Jun 22, 2016
    Model 3
    I do agree with this, but the statement I quoted was still false: Been electric IS Tesla's main selling point. But yes, it is electric, so please discuss the other selling points, but do not say that it does not have any significant any longer that the Tesla cars have an electric propulsion.

    The only reason to get a Bolt vs any other car in that segment is that it is electric.
    The only reason to get an e-Golf over any other Golf's is that it is electric.
    The only reason to get a Leaf over any other car in that segment is that it is electric.

    You may select an Tesla over any other car in that segment for a lot of reasons, and I do wish Tesla will give customers even more reasons. But that it has a long pure electric range (+superchargers) is still the point that differences Tesla most from all the others.

    I would not look at any of them.

    I did not say that it was the main selling point for you, or you or you.... People select cars for different reasons for different uses. And yes, Tesla does sell car to people that does not care about that it is electric, and that is all good. But how much media interest would Tesla generate if all it did was to put in a GM big block V8 in it's cars - and everything else being equal? Almost none.
  • Jun 22, 2016
    ModelNforNerd


    you do realize you're dealing with a bunch of Americans, right? ;)
  • Jun 22, 2016
    Model 3
    No, I do believe I'm dealing with a bunch of humans from different parts of the world ;) But yes, I do know that most of them are Americans, but I'm talking about Tesla who sells cars in a lot of markets. And globally the main selling point is that it is electric, but in some markets it may well be "It's an American made car!" or "It's an California build car!" - or any other reasons ;)
  • Jun 22, 2016
    alseTrick
    You said it was it's main selling point. Maybe it is; but I don't think so.

    I think features like autopilot and ludicrous mode are very compelling to many people. I think that it's simply a new and unique luxury car is compelling to many people. Obviously it being an EV is compelling to many people (whether it's the eco-friendly aspect or the never buying gas aspect). So is the Musk factor. Some may just like that it is a safe vehicle.

    I think if being an EV was the main selling point that Leaf sales would be skyrocketing and that people would be going crazy for the Bolt, not standing en masse to reserve the Model 3.

    Yes, I believe Tesla would still be getting a great deal of press even if it were an ICE.
  • Jun 22, 2016
    ModelNforNerd

    Here's what I want out of my next vehicle, why I want it, and does the Model 3 achieve it:

    Something that will fit in our 1 car garage, I don't want to worry about scraping the sides off of a Model S. CHECK

    Autonomous or semi-Autonomous features for those long rides to see the in-laws in VA. CHECK (and I am willing to pay extra for that)

    Stylish. CHECK

    Fast. CHECK (also willing to pay extra)

    Cutting edge tech. CHECK

    Also in the "size" category, maneuvering city streets and/or parking garages. CHECK

    Safe. CHECK




    And somewhere waayyy down my list, but a happy side benefit, is the environmental aspect. And a happy side effect of THAT, is that in MA, I'll soon have access to EV-only parking in more places, as well as 24/7 HOV access, if the current EV Bill that has been proposed sails through. (and now that they have proposed collecting the now-infamous EV Tax from us to make up for lost Gas Tax revenue, it's likely to pass). Also, the whole tax credit, if I get it.

    So yea.....a Model 3 is what I'm looking for.
  • Jun 22, 2016
    Model 3
    And how much of the "Musk factor" is that this is an idealistic Internet millionaire that go out and starts a new car automaker just to get the other automakers over on electric propulsion? And from him open up it's patents just in the hope to get more competitors? And from "giving away" free "fuel"? From him/Tesla doing the things all others say is impossible? Yes, a lot of the "Musk factor" IS based on that this is an electric car. And that was what I was referring to in my latest post.

    Yes, autopilot and ludicrous mode are factors that sells the cars, but "no one" would have heard about Tesla if it was running on an ICE, and therefore would not have heard about either autopilot or ludicrous mode.
  • Jun 22, 2016
    ModelNforNerd

    on the contrary, semi/fully autonomous vehicles are a big topic, regardless of the form of propulsion they're using. (at least here in the US)
  • Jun 22, 2016
    Model 3
    So you think that almost 400k persons would have reserved Model 3 almost 2 years before they could hope the first cars would be produced if Tesla was an fresh ICE automaker with autopilot and ludicrous mode? 115k before they had seen the car? Thousands in line at the shops?
  • Jun 22, 2016
    ModelNforNerd

    You didn't say they had to be fresh. They HAVE put out 3 other cars prior to the Model 3. They've built the brand and the image already with their previous product lines.

    As a FRESH off-the-streets OEM with the Model 3 being their 1st product? No.

    But as a cutting-edge ICE OEM with their FOURTH vehicle? Maybe.
  • Jun 22, 2016
    Model 3
    I call a 13 years old automaker with only 2/3 models in their entire history for "fresh".

    But ok, I rephrase myself:
    So you think that almost 400k persons would have reserved Model 3 almost 2 years before they could hope the first cars would be produced if Tesla was an 13 year old ICE automaker who only had made 2 earlier models from scratch with autopilot and ludicrous mode? 115k before they had seen the car? Thousands in line at the shops?

    No, I do not think that it would be anything like that. Maybe Apple could manage that, but that is based on its "brand and image" from other products totally irrelevant for cars. Tesla has made it's "brand and image" as being an BEV only automaker of sporty "premium" electric cars witch the last few years has happened to also have exiting options like autopilot and insane/ludicrous mode.
  • Jun 22, 2016
    EVNow
    My response was very targeted. No need to change the subject.

    Again, for Tesla Climate Change is more important than panel gap size and uniformity. If you give more importance to the gap than Climate Change, cheating VW/Audi is the right brand.

    I find it illuminating that you consider gap size more of a black mark than emissions fraud.
  • Jun 22, 2016
    EVNow
    There was some article, I forget where, about German luxury car makers' response to Tesla - Meh. They incessantly talked about how Tesla was a non-starter because of panel gaps.
  • Jun 22, 2016
    alseTrick
    Yes, a lot is. But I don't think that's the reason for most of it. He's an odd science nerd. He's awkward. He makes ROCKETS and wants to send people to Mars. He's big on getting Hyper Loop started. He likes sci fi and gadgets and tech.

    Even if Tesla didn't exist, or even if it was an ICE automaker, he'd still have a bit of a cult following.

    I think a car being an EV is good and noble. But I'm NEVER going to buy a Leaf or Bolt. That's just the bottom line. I believe simply being an EV is not compelling enough of a reason for the vast majority of the world. Likewise, making EVs alone wouldn't have built the same Musk effect as the combination of all of his projects plus his personality.
  • Jun 22, 2016
    Model 3
    True, but he was not the first to mention something like this. If he wasn't the well known Musk of electric car-maker Tesla no one would had listened when he came with that proposal. Maybe they had listened to him if he proposed it today based on whats going on in the space businesses?

    Yes, Elon could perhaps have made an "Elon cult" without the electric car maker Tesla, but it would take a longer time. But the Elon as we know him, and the cult as it is, is based on that Tesla make electric cars.


    I can not buy an Leaf, it does not have the range. But I have to admit that I am looking at the Bolt. No, I do not like or want the Bolt, but if it was no Model 3 on the horizon then that would be the first and maybe the only BEV with the needed range. Yes, I know about a lot of rumours about other cars, but I have by now heard so many rumours that have never been executed on, so we leave it at that until anything more substantively is shown. But on the other hand: without the Model 3, would it ever be any Bolt?

    I gave my self a promise in the early-mid 90'th: "I will get me the first pure BEV with enough range for my use that I'm able to buy", and it looks like that would be the Bolt. But I cheat a bit since I could reserve the Model 3 before I could reserve or buy the Bolt (or Opel Ampera-e as it will be known here), and I call this reservation "a buy" ;)


    And that is exactly what Elon tries to change with Tesla. He shows the world that BEV's can be as good - or better - then an ICE. See: A BEV can even have autopilot! And Insane/Ludicrous modes! And be safer then an ICE! And look good! He does not try to show people that an safe autopilot car with ludicrous mode can even be an BEV...

    Maybe? Yes, his personality is part of it. As is his commitment to the things he believes in - like electrification personal transport. But no, it would not been enough if he had made something like Leaf/i3/Volt+++ It had to be - to use both his and yours word: compelling Yes, the unique is that he do makes the BEV's they are making not only "any BEV", but "a compelling long range BEV with fast charger network to make it usable".

    ... but shouldn't this debate be about all the others things about what makes the cars compelling? We know that all Tesla's is and will forever be BEV's, and that this is their main selling point until "all" the other automakers have started producing long range compelling BEV's.
  • Jun 22, 2016
    alseTrick
    I really don't think we're disagreeing on much. You obviously think EV is the driving force while I think it's merely an important factor. Most everything else we seem to be in agreement.

    I did want to speak on Hyper Loop, though. It is not Musk's brain child. Nor is sending people to Mars or building an EV, for that matter. But he made it mainstream. That is what he does. That is what he has the capability to do. He is able to do that because of all of his big ideas. And on the flip side, all of his big ideas allow him to turn something obscure into something mainstream. It is a great symbiosis.
  • Jun 22, 2016
    Xminus6
    The estimate I gave was based on dimensions adjusted for perspective. That's why I did it in 3D instead of just measuring it in Photoshop. With known dimensions of the Models S and X and matching the camera position I estimated the size discounting perspective effect.
  • Jun 23, 2016
    Model 3
    Yes, I do think so. It was the electric propulsion that put Tesla and Elon on "the map" and in peoples mind, and made it possible for him to turn also other ideas from obscure to something mainstream. After all people saw that he already managed to do that with BEV's, and later also with rockets.
  • Jun 23, 2016
    Jayc
    This thread is going a bit off track but I do have to agree with @Model 3 that EM+EV was the magic combination that lured me to take a risk with a relatively less know brand - coming from an extremely reliable Japanese car. Had EM done a non-EV, I doubt I would have been interested let alone preorder one two years ahead of production.
  • Jun 23, 2016
    ModelNforNerd

    I didn't buy a TDI, so I don't care.

    They DO, however, understate the power output of their engines, which is helpful when insuring your VW/Audi.

    Also, I find it odd that you would be willing to spend so much money on something, and you're willing to have it be a work in progress.

    I'd love to have access to your checking account, perhaps there's a bridge I could sell you. I hear Brooklyn is lovely this time of year.
  • Jun 23, 2016
    ohmman
    Sometimes expenditures aren't solely rooted in personal gain. Speaking for myself, I was willing to buy an S to take part in supporting an enterprise that aligns with my mindset. I didn't plan to spend that kind of money on a car at any time in my life - and planned to keep my '99 Acura for many years. I wouldn't have purchased a Model S if it didn't have all the great things going for it - long range, great performance, and tech. So there was certainly some reward for my expense. But what made the cost easier to bear was that I wanted to support Tesla. I'm a believer in voting with my wallet, and this was a company I wanted (and still want) to see succeed.

    The experience with the S was so good, I bought the X. Yes, I have panel gap issues and other nags. For you, they'd be considered a "work in progress". For me, it's just taking part in progress.

    Snarky remarks about bridges do not reflect well on your argument. People have different value judgements, and not everyone needs perfect aesthetics to feel that they got their money's worth.

    For me, a few panel gap issues are easily offset by the fact that I'm able to have traveled 37k miles on electricity. All of my home charging miles are offset by my rooftop solar, and the rest were Supercharger-enabled road trips. Road trips that I never would have taken in an ICE.

    So do I feel I'm getting my money's worth? Yeah. I want Tesla to do better on the panel gaps, they're not to be excused completely away. We point them out as something to improve upon. But I don't think I'm a fool for participating in one of the better stories of the 21st century.
  • Jun 23, 2016
    N5329K
    It's interesting how many people who reserved a Model 3 also keep their cars (by modern standards) a very long time. I surely do.
    Robin
  • Jun 23, 2016
    ModelNforNerd

    While snarky remarks regarding purchases of Brooklyn real estate don't lend any relevance to my argument, neither does the mindset of: "if you're not buying a Tesla for the environment, you should stick with emissions-cheats VAG".

    As you pointed out, people have different value judgments. Whether I'm buying in to the mission or the aesthetics, my money will be accounted for in the same way by TMC.

    While the mission is of utmost importance to many of you, I'm buying the product. I think you'll start seeing more of that with Model 3 than you did with R/S/X. Some of us still reside in income brackets where we don't have solar panels (or live somewhere they can't be installed).

    And no one said anyone was a fool.....but when you spend that much money, why can't your product deliver quality fit/finish AND deliver on Elon's vision?

    When I'm done checking boxes when the Design Studio link goes live, I want to know that the vehicle delivered to me will spend a majority of its time being enjoyed, not serviced.
  • Jun 23, 2016
    182RG
    I'll see panel gaps every time I drive the car. Dead bunnies by the road side, polar ice caps...? Yea, I don't see much of that. Sorry.
  • Jun 23, 2016
    ummgood
    Personally I want a compelling car that is sexy and not the 'norm'. I don't usually buy cars strictly because of their utility. I want a car that will be fun and not look like an econobox. My favorite car on the road is the A5 just because it looks so attractive. The problem is I would never buy one because I can't get over the price. I guess I am somewhere between something that is compelling but also at the same time reasonable. If the Model 3 wasn't available I would probably looking at something like a Nissan Maxima because it isn't as common as a Honda and has a little more sportiness to it.

    The reason Tesla might get my money is because they made a car that really is attractive to me. Frankly I don't care that much about the electricity but the performance due to the electricity is really compelling. I have been in an i3 and a Model S on a couple occasions and I really love the performance of electric. This isn't due to them being electric. The fact I can help the environment and also save money on fuel is a plus but not a deciding factor. I really like the Model S because it is a great looking car, fast, and has really cool features but it doesn't appeal to me because it is electric. If electric was my primary concern I would be able to overlook the looks of the Volt, Bolt, Leaf, or i3. Frankly I just can't get over how frumpy they look to me. Plus they cost WAY more than what the equivalent ICE costs. Think Volt->Chevy Cruise, Bolt->Honda Fit, i3->who knows. I am willing to stretch past my sensibilities for the Model 3 so I can get a truly nice car that has some new features no other car has and really isn't that out of whack compared to a 3 series BMW. None of other electrics come close to the same value as an ICE when you look at what kind of car they compare against. I can afford probably even a Model S but I find it difficult to spend that kind of money on a depreciating asset.

    I was around when the original EV1 was released and it was interesting but not compelling to me as an average car buyer. The car really was hideous looking to me. It was that overly unattractive attempt at making electric cars look overly "futuristic". Same goes for the leaf, i3, i8, and bolt. All of them just aren't that compelling to me. Yes they have great utility and are electric but they compare in my eyes to a car that costs half as much with an ICE engine.

    This is where Tesla is different. They truly try to make their cars appealing to the average consumer. Yes the electric fans are lining up but so are the people who would buy a Nissan Maxima or Honda Accord because the car is that appealing. Regardless of the fact of it being electric. I will say that my biggest concern about this car is the fact that it is electric. I worry about the battery life. I worry about costly repairs. etc... I have a Toyota Tacoma and a Honda Odyssey. Both are insanely reliable and well built. I have very little out of pocket costs. My Tacoma is 11 years old and has 115k miles on it. I want that kind of longevity out of my Tesla. I think many people who lined up 400k aren't just in it because it is electric. It is because Tesla makes a compelling car regardless of the power train. Yes the power train does make the car perform like it does.

    I agree that if the product has major glares with it and it is made on such a large scale it could hurt the Tesla brand. It won't cause people who love electric to stop buying but I might second guess buying another Tesla for my wife instead of a more reliable product. I can deal with the occasional issue but my wife on the other hand won't tolerate it. She puts dependability WAY before helping a cause.
  • Jun 23, 2016
    Jayc
    I intend to keep the M3 for 10 years at least. Current car will be 9 by the time I get my M3.
  • Jun 23, 2016
    JohnSnowNW
    Yes, it is easier to ignore things when they're out of sight. Quite true.

    Doesn't change the realities, but yes, easier to ignore.
  • Jun 23, 2016
    N5329K
    For now, Tesla can say, "But it's electric," to anyone complaining about fit or finish. That works for True Believers. It might even work for many of those who early-reserved a Model 3 (I count the first big inrush of 300K as "early"). But it won't work for the mass market Tesla is aiming for, where comparisons with Honda/Toyota/BMW will be made, and often. And once the established manufacturers offer truly competitive vehicles (and IMHO they haven't, yet), Tesla might find itself in the unusual and uncomfortable position of coming from behind, rather than leading. In other words, this is important and they will have to get it right.
    Robin
  • Jun 23, 2016
    Model 3
    Well, that is just what the problem is: Not much polar ice caps left to see anymore ;)
  • Jun 23, 2016
    glenhurst
    I'm in the same category as ohmman in that a major factor in deciding to buy the MS was my desire to be a part of this transition to sustainable transport. With that said, it seems to me it will be easier for Tesla to fix fit & finish issues than it will be for the ICE car companies to construct compelling EVs based on what they've offered so far. So, while perhaps all car manufacturers are falling short of the perfect car, it seems to me that Tesla is much closer than the others.
  • Jun 23, 2016
    N5329K
    Well, of course. We are both early adopters inclined to give Tesla the benefit of the doubt because they're attempting something vitally important. Most oil is consumed for transport. Hack transport and you hack oil. But it's a tougher crowd when you aim for mass market acceptance. Some-many-most of that segment will be interested in style, performance, reliability and resale. Not Johnny Polar Bear.
    Tesla's competitors are grudgingly moving in the right direction, but like 90 weight gear oil in February. That's a real window of opportunity, but it won't stay open forever. In the meantime, Tesla needs to navigate the transition from SV startup (where selling Beta-ware to early adopters is fine and dandy) to something (gasp) that resembles those other automotive manufacturers a bit more.
    My hope, and my bet, is they will do it.
    Robin
  • Jun 23, 2016
    jkk_
    Exactly, if people really cared what their car runs on, we wouldn't need to those "diesel caps" for fuel filler holes that prevent people from adding gasoline to their diesel cars.
  • Jun 24, 2016
    lklundin
    Yes. The other day I got some Audi sales material trying to sell an artificial enhancement of the engine noise.

    So Audi seems very far from the mindset needed to construct a compelling BEV and they are certainly not trying to influence owners of their cars in the BEV-direction.
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