Jan 26, 2013
brianman Tesla marketing?
It didn't click immediately but...
I thought Tesla wasn't spending money on advertising yet.
Then I noticed this:
Looks like there might be a general EV and/or EV+Hybrid group funding this advertising.
Anybody know how to backtrack that from the advertisements?�
Jan 26, 2013
David Johansson It seems Tesla is spending on - of all things - search ads ...
These are Google's targeted ads. The reason you see all EV ads is that their targeting has decided you are an EV-interested consumer. If I was selling, say, organic oranges, I could also choose to target EV-interested consumers using Google. You can see how Google's got your profile nailed down here:
Google Ads Preferences�
Jan 26, 2013
ppl I believe tesla needs to inform public of existence. Anyone already interested in ev will find tesla. They need general ad to inform public of existence diffuse rumors that you have to be rich etc. getting public to think about it more valuable than getting those already interested in Ev just one thousandth of 1 percent thinking ev will get more sales than trying to lure more buyers of those who are already considering buying ev�
Jan 26, 2013
dave I'm hoping for a sweet Superbowl commercial.
�
Jan 26, 2013
jerry33 That will eventually be required, but right now they have more orders than they can fill. Increasing demand at this point would be very counterproductive and would end up with a bunch of unhappy non-customers.�
Jan 26, 2013
brianman I'd bet money Tesla won't do it. But maybe one of the general EV groups will do it.�
Jan 26, 2013
ppl Could even do in tandem with other companies. Any ev ads will help tesla since most considering ev options will explore other companies�
Feb 4, 2013
ppl Interesting that I keep seeing Siemens commercial that features space x rocket production launch and dock. Can't even tell Siemens commercial until the end when Siemens flashes up. Shame tesla doesn't have a partner to take advantage of their reputation to give tesla free advertising. Maybe something to work on�
Feb 4, 2013
JRP3 Why bother when CR just listed Tesla as the 10th most recognized vehicle brand, with no advertising campaign at all?�
Feb 4, 2013
ppl Silly question. How about to move up the list? No advertising at all will need to change why not get low cost ads. Look at reservation number for January. Not worried usually slow month but you don't want to wait to advertise until business dries up. I am sure tesla wants to produce more than 30 k cars per yr�
Feb 4, 2013
bonnie Not a silly question when you consider how tightly managed the cash flow must be.
If I were Tesla, I'd be watching a map to see how many new reservations pop up in the areas where I'd delivered cars (meaning, word of mouth is strong). Advertising would only become necessary if the reservation rate started to go down. If word of mouth is working, I'd be more interested in placing cars in new geographic areas with the right demographics, rather than spending money on advertising.
I'd be really interested to see *that* map - because while we have plenty of reports from Tesla owners (myself included) regarding how many cars they helped sell, we have no empirical data to prove the correlation.�
Feb 4, 2013
ppl Was silly question in response to my question post about why not let an established brand use tesla car in promoting their brand like space x and Siemens. No cash was needed for that. I find argument against advertising boring. I like tesla but am not a zombie who believes it can do no wrong�
Feb 4, 2013
bonnie Uhh, wow? How did we go from differing opinions on advertising to 'zombies who believe Tesla can do no wrong'? Project much?�
Feb 4, 2013
ppl I stand by my comment but I hope you realize I didn't accuse you of being one. I just find it funny that some must be great fans of field of dreams. If you build it they will come applies in movie fantasy. If you hope to change and move an industry, influence people advertising is not a negative. Now some one will come back and claim there is no money for advertising. I will remind you that the start of the comment was to follow the type of ad that Siemens did using space x image not money�
Feb 4, 2013
bonnie So far, Tesla's strategy is working for them. I doubt that they're just sitting back saying, 'oh hey, lookit that!'. We all have opinions on this, but Tesla is driving this bus. And they seem to be doing a pretty good job so far. We can backseat drive, but we don't have all the facts. We don't know the details on sales and where those sales are occurring. We don't know their market rollout strategy/plan, but I personally have no doubt that there IS one. j
This ain't their first time at the rodeo.
---------------------
(Is SpaceX advertising? Who did you think was going to pay for the ad? AFAIK, neither company is yet putting money into direct-to-consumer advertising.)�
Feb 4, 2013
Krugerrand You have no idea what transpired between SpaceX and Siemens, including who spent 'the money'.
You've been on and on about Tesla needing to advertise for weeks now. They have been advertising, it just doesn't happen to be in manner you deem appropriate.
1) They have their own website
2) They have stores all around the world and continue to open more stores
3) They have VERY satisfied customers to date
4) They have and continue to implement the SuperCharger network
5) They have forums such as this one
6) They have several car awards
7) They have new articles being written about them every week on Seeking Alpha, Motley Fool and in several online and paper publication
8) They have a certain Republican flogging their name
9) They have Get Amped Tours
10) The list goes on...
Call me crazy, but that seems like a whole lot of advertising to me.
Adding to the list: Tesla has a logo and they put it and their name on clothing that thousands of people are walking around in.�
Feb 4, 2013
Lloyd I believe the car sells itself. I've had my car for 5 weeks and am responsible for 4 confirmed new sales.�
Feb 4, 2013
ppl That's great. Lets do some math. 3000 cars probably delivered more than a month ago with each one resulting In 5 new sales that would be 15000 new reservations in the last month. Uh oh only 900 reservation made in that time period. Some one out there is not being an effective sales person. You need to make a video teacher us all how to sell the caR.
oh well I give up. Tesla is perfect. They are great. There is no suggestions that can contribute to the model. Certainly not from any junior members. You should all go on to another topic. I am beaten into submission.�
Feb 4, 2013
bonnie Oh stop. If people have differing opinions, they're not zombies, they're not beating you into submission. They just have a different opinion.�
Feb 4, 2013
Grendal This needs to be moved to an "advertising" thread. Tesla uses the stores as their major advertising. It is different than TV commercials. It is probably better. Why? Because, while the Model S is a beautiful car, it uses a power train that most people don't understand. In 60 seconds it is impossible to explain to someone that doesn't know the Model S how it works. Sure they can drape a scantily clad woman across the hood and show the car zooming across the screen, that will get a bunch of people to come in or go online and buy the car. Maybe they will be happy with their purchase, but then again, maybe they won't. That dissatisfaction could generate a lot of unintended consequenses that Tesla doesn't need to be dealing with right now. The current system is generating all the sales they can handle. It allows Tesla to grow at a pace that is under control and they are selling to people that understand what they are buying and how it works.
And to bring it back to investments, it generates long term growth and profits. Let other companies go for the quick buck. It is big part of why Tesla is successful.
That's my opinion.�
Feb 4, 2013
JRP3 Tesla needs to focus on building cars, superchargers, and stores. As has been pointed out, the car sells itself. Indeed, if you build it, and it's amazing, they will come. It's already happening. Luckily ppl doesn't work at Tesla. Tesla gets plenty of press without too much effort, and I'm pretty sure they have their hands full with other things.�
Feb 4, 2013
vfx This really nails it.
It's the stores (we are getting our third one in the LA area), add in word of moth and car awards, it's a way of drawing in customers without traditional media.
Was on a job the other day. Every project is an all new group of people thrown togeather for a few days. Most don't even know each other. During a lul in the action the guy in charge of our group suddenly yells out, "Hey I got to drive my neighbor's new Tesla! The sedan. It's crazy good." The room goes abuzz about the car. One year ago today I would have been the only one of two in the room. The other would ask me about the Roadster in the parking lot. Tesla is doing a good job for now. They may reach a saturation point with this markreting plan some day but nothing at all says they don't have a plan for the next step.�
Feb 4, 2013
dsm363 How's this for advertising? At Super Bowl party and parked my car in front of the house it was at so everyone walking in walked right by it. They all asked what that car was out front so I gave the Tesla spiel to about 15 people. A husband and wife (husband works for Toyota) were blown away by it and are likely going to reserve one after I took them for a spin.
They will need to do traditional advertising at some point but why create demand when they still have a long list of people in line?�
Feb 4, 2013
Doug_G Advertising is crazy expensive. TV campaigns are ridiculous. Last time I checked a full page, one issue ad in Scientific American was $100,000. I can only imagine what a mass market magazine costs.
It's very common these days for companies to use PR instead of paying for advertising. Tesla has done a very good job of this... of course it sure helps to have a sexy product.
There is absolutely nothing better than word of mouth. It's at 1000X more effective than advertising. We're doing that job for them!
When Tesla reaches the mass market scale they will probably have to advertise. In the meantime what they are doing is working extremely well.�
Feb 4, 2013
Robert.Boston Marketing <> advertising. Media advertising is one form of marketing, but it's certainly not the only form, and it often isn't the most cost-effective marketing. GeorgeB is a consummate professional; I have a lot of confidence that he'll start a well-focused ad campaign when it's needed. It's not needed now.�
Feb 6, 2013
brianman You heard it here first, folks! Bonnie says Tesla's making an EV bus. TEG, where are the spy pics?
Edit: Woops, reading comprehension issue. Bonnie didn't say that.
:tongue:
- - - Updated - - -
Agreed.
How many times does Elon need to say at official investor meetings that "Tesla does not have a demand problem (on the Model S)"?�
Feb 6, 2013
doug I'm sure it's been pointed out before, but just to put this in perspective. Here's an "ad" that people that know about these things estimate Fisker paid six figures to have placed in the Wall Street Journal.
Here's an article that Tesla got for free in the Wall Street Journal only two weeks later:
Which do you think has greater impact?�
Feb 6, 2013
Doug_G Editorial content is always >10X as effective as advertising, so the PR approach gave them a LOT more bang for the buck...�
Feb 7, 2013
Robert.Boston The challenge is creating a truly great product to begin with. Tesla did; Fisker, not so much.�
Feb 7, 2013
Ron95030 Here is a privately produced video, as an ad that someone passed along to me today. It is well done, imo. Comments?�
Feb 8, 2013
JRP3 Very well done, though maybe a bit over the top. But hey, that's advertising.�
Feb 11, 2013
SebastianR Apologies if this has been covered elsewhere but what video (or small number of videos) and what article would you recommend passing on to people who are interested in a Model S but don't really know much about Tesla and EVs?
The reason for asking is that I feel I know a lot from the different sources I read over the past years but can't reasonably expect my neighbors to read all that if she just wants to know the basics.
So, any suggestions?�
Feb 11, 2013
Robert.Boston I would start with the brilliant Gallons of Light commercial made independently by Jordan Bloch. It's a great hook that will lead most people to want to read more. Plug In America is a good general source for EV information; it's not very US-centric, although the available models in Denmark will be somewhat different.�
Feb 11, 2013
KD5MDK The obvious answer is money should go to production increases, stores, service centers and superchargers until demand will be met in the next month or so. At that point it's time to remind more people that they really do want this product. Stimulating demand beyond what you can supply or support is just counterproductive.�
Feb 12, 2013
BenTesla I think the best thing Tesla can do advertising wise is to have their cars in Movies, Popular music videos and on the red carpet. I think a lot of people buy their cars cause they look car and not because it's a good car. Tesla Model S is a good car so if people see the car they're going to be interested and do their own research.
The Biggest thing they can do is allow more reviews of the car by having a fleet of review cars constantly available. And make nice with Top Gear!!!! Who cares about one bad review if it's seen by a hundred million people? That's my 2c at least.�
Feb 12, 2013
JRP3 F Top Gear. They have their own agenda.�
Feb 15, 2013
Clprenz @bentesla You can't be serious... did you read what happened last time, it was a huge mess. Also top gear didn't even mention the Model S as MT car of the year.If they wanted it Tesla still would of denied that.�
Feb 21, 2013
EchoDelta Woot! I won't have my car for a year+ and yet am responsible for a sale as well.�
Feb 25, 2013
vfx Scroll down about 1/2 way.
Royal Society of Storytellers
Vimeo movie�
![[?IMG]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_s6z3uYhdMbyrfVybP49TX5yF3NR_lgB94qSvhjWaQloXYEM0OjwoQf8FWu7roeVwSAJbPz8XObQ50AHuU8XbtJCb052uHwVW00WAvTz2-NI4d-yXvpUNDYYQ=s0-d)
Feb 25, 2013
Robert.Boston Now we just need the password to that video... :-(�
Mar 30, 2013
Soflason It doesn't play, is there a password to play the video?�
Apr 1, 2013
kenliles looks like it's marked as a private video - needs a password to play�
Apr 6, 2013
Soflason Anybody have the password to unlock the video so it plays?
Would love to see if it's on the level of the amazing "Gallons of Light" faux-commercial.
Just saw a piece published today extolling the virtues of Tesla's non-existent advertising campaign, interesting:
Tesla's media strategy: build a brand without spending on advertising - San Jose Mercury News�
Apr 10, 2013
Miuaiga One had best hope that publicity and a good branding campaign speak for the Model S rather than the showroom sales people. I'm a Model S owner, but only because I had done my research and had taken a ride in one (from a total stranger who was kind enough to accommodate my pleadings) before ever stepping foot in a Tesla showroom (Washington, DC). The juveniles they have hired to be the face of Tesla in the stores is a major misstep. It is not that they were kids (hey, we all were at one point), rather they were sloppily dressed, sprawled all over the furniture, doing nothing, helping no one and had NO answers to my questions. I knew more than they did.
Subsequently, a salivating potential owner was fully put off after attending the Richmond (VA) car show and being met with the same visual I had gotten from the store visit, but also by rudeness and arrogance. Someone needs to step in to be a RA in the Tesla Store frat houses because they are turning people off. If that had been my first exposure to the car, I am not at all certain I would have pursued my interest in the car.�
Apr 10, 2013
Robert.Boston @Miuaiga: these are serious mis-cues, and I'm sure that they are not at all aligned with the intentions of Tesla management. These venues are all under the supervision of Will Nicholas (wnicholas (at) teslamotors.com) -- you should contact him directly with specifics. My experience to date is that sloppy employees quickly become former employees.�
Apr 10, 2013
blakegallagher I have been to 2 stores and have not found that to be the case in either store. I did know more then the one salesperson I interacted with about the car but I have been following the company for much longer than her most likely�
Apr 12, 2013
Miuaiga I am delighted to hear that others are not having bad experiences at the Tesla storefronts, but I did. And then, totally unrelated, another had the same experience with Tesla folks at a car show. So, I thank Robert.Boston, particularly, for providing a link to an internal source of help. Hey, I'm on Tesla's side, owning both the car and the stock, so I want to see them get this very very right. If others have bad store experiences, it might be helpful long-term to identify those now so that the sloppy can be eliminated quickly.
It is important to remember that although the Tesla technology is, indeed, the stuff of the young bucks and gamers, so to speak, the majority of the people with the means to purchase these cars are not similarly constituted. I don't need a suit to greet me at the door, but I do expect professionalism, knowledge and a customer-centric experience. That's all. Thanks again for the input.�
Apr 16, 2013
dsm363 Tesla seeking submissions for Teslamonials
Teslamonials | Tesla Motors | Tesla Motors
Their first ad maybe?�
Apr 16, 2013
Cattledog Very cool, can't wait!
�
Apr 17, 2013
Rla Tesla wants you to make your Teslamonial
http://www.teslamotors.com/teslamonials
Get those HD out and 'Action!'�
Apr 21, 2013
Right_Said_Fred Tesla does advertise! At least, it does so in The Netherlands.
Dutch forum member Dubois found this advertisement in Saturday's edition of Financieel Dagblad (Financial Daily), which has a circulation among business owners and investors. It was probably an initiative of Tesla in The Netherlands. There is a clear message behind this advertisement: if you reserve a Model S before the end of April, it will still be delivered in 2013. And delivery in 2013 means 0% taks for five years if it is a company car. After January 1, 2014 this will be 7%. The difference is $20,000 over a period of five years. So there's quite an incentive for ordering this month and taking delivery in 2013. A lot of business owners are not aware of this yet (or even aware of the Model S yet), and these kinds of advertisements will undoubtedly translate into dozens of reservations/orders.
View attachment 20427�
Apr 21, 2013
brianman Hey RSF...
Just thought I'd ask. How much would you charge (paypal?) to pick up and mail me a copy of that edition with the advertisement? Feel free to reply in PM if you'd prefer.
It's becoming a weird collecting hobby of mine.�
Apr 22, 2013
Right_Said_Fred I'm not a subscriber, but I called the newspaper and they will send me a copy. It won't cost much. As soon as I receive the copy I will send you a PM.�
Apr 25, 2013
Soflason Great find, I think that just might be the first-ever paid ad I've seen for Tesla in any print media worldwide, are there any others?�
Apr 25, 2013
brianman Thanks! Feel free to add a reasonable "handling fee" as a thank you.�
Apr 26, 2013
Right_Said_Fred Tried to send you a PM but it could not be delivered as your inbox has exceeded its maximum capacity.�
Apr 26, 2013
brianman Fixed and sorry for the hassle.
Public Service Announcement: Make sure you empty your "Sent Items" folder periodically. (I didn't realize that folder existed 'til today.)�
May 3, 2013
Smallfootprint I think the spread of these free Uber promotional rides to the high-end gym chain Equinox qualifies as marketing. Seems like a good idea - give a known affluent customer base willing to pay $180-$230 a month for a gym a ride in the car and increase awareness among the target demographic. I'm just not sure NYC, which kind of lacks a car culture, is the right place. Even our billionaire mayor rides the subway everywhere, and I also regularly run into famous television and film actors on the subways. Miami or even Boston might translate into more sales. But I could be wrong - everyone needs some sort of vehicle if they spend time in the Hamptons.
http://www.equinox.com/uber?emmcid=EMM-20144APRILMEMBERPROMOUBER4232013
�
May 3, 2013
vfx
The stores used to have budgets for advertising. They would do full page spreads in regional luxury magazines. Those would be in the waiting area. I never scanned one but they were ads. Advertising not Marketing.�
May 16, 2013
brianman Thanks, RSF!
Here's another capture of the newspaper advertisment. (My original scan is a 1200dpi PDF but I figure that's a bit big for the forum.)
�
May 20, 2013
Right_Said_Fred Tesla placed this ad (in a business newspaper with nation-wide circulation) because of the unique fiscal situation in The Netherlands. Half of the new cars sold in The Netherlands are company cars, for which the driver pays a yearly tax when driven privately. You have to add a percentage of the MRSP of the car to your income, on which you pay taxes. The percentage you have to add ranges from 25% of the MRSP for a gas guzzler to 14% pf the MRSP for a Prius-like car. For EV's it's 0%!!
However, in 2014 this will become 7%. Still a bargain, but 0% is better ofcourse. The ad states that if you place your order before the end of April they will guarantee delivery of your car in 2013 and you will profit from 0% taxation for five years. You will save about $20,000 in tax over that period. So definitely an appealing proposal. The ad likely generated a lot of interest and hopefully a lot of orders.
I've heard rumors that even if you order before the end of June you will still get the car in 2013, but I guess they don't give you a solid guarantee.�
May 23, 2013
Soflason BTW, someone at TM needs to get these two in a Tesla for a test drive, would be pretty cool to have these champions driving a Model S as their car of preference:
Helio Castroneves And Dario Franchitti: Their Love-Hate Relationship With Tesla And Why They Don't Respect Formula 1 Drivers - Forbes�
May 23, 2013
adiggs Thank you Chrysler for putting Tesla back into the lead story on money.cnn.com:
http://money.cnn.com/2013/05/23/news/companies/tesla-chrysler-spat/index.html?iid=Lead�
May 24, 2013
DonPedro Yes. And I think the exchange went in TM's favor. <3�
May 31, 2013
Soflason Interesting that MIT Technology Review chose, after the Supercharger announcement, to explain that the Supercharger expansion is really part of Tesla's PR makeover to address fears surrounding EV adoption. MIT Technology Review is interested more in the marketing than the tech -- and, in some ways, I think they're right... they nailed it.
From the article:
"Tesla recognized that, while cost and range-per-charge are important issues, one of the main problems at this early stage with electric vehicles is that people are either unfamiliar with them or view then negatively, as weak, underpowered vehicles�like golf carts. The first problem with electric vehicles, then, is a public relations problem. Once that�s solved, there�s actually a significant market for them even at current costs and ranges. Tesla, to solve the PR problem, has focused on designing electric cars that people would want more than gasoline ones. Its first car, the Roadster, was able to out-accelerate just about any other car in the world. And Consumer Reports called the more recent Model S the best car it had ever tested, saying it combined the best parts of a luxury car and a sports car. Only now that it�s selling a lot of cars�it�s on track to sell 20,000 this year�is it spending much money on allowing long-distance driving."
Of all things tech-driven for MIT to focus on post-announcement, it's actually focusing on Elon's brilliant marketing/PR approach. Contrast that with Better Place (as a prime example of what not to do), and the real inside story here is the marketing, not the tech.
Here it is:
Teslas Superchargers Matter Only Because It Already Sells a Car People Want | MIT Technology Review�
May 31, 2013
DonPedro MIT doesn't only do technology, they also have one of the world's top ranked business schools. :biggrin:�
Jun 1, 2013
Soflason True! :redface:
On another note, I like this recently published piece on Elon's marketing prowess -- shows how he's going against conventional wisdom to establish a brand campaign that is really on the vanguard:
The Best Marketer in Silicon Valley Is Doing Everything You're Not Supposed to Do�
Jul 16, 2013
brianman A quick update:
Unfortunately, I forgot her name but a Tesla employee with Marketing in her job description was at the evening gathering at the factory in Fremont on Saturday night. I showed her a picture of my framed reprint that I had on my cell phone. She recognized the template and confirmed that it was an official advertisement from Tesla Motors (i.e. not a 3rd party). Additionally, I prodded to confirm that it wasn't the only one. Lastly, in response to my follow-up about "no advertising" she clarified either "in North America" or "in the U.S." (I forget which).�
Jul 18, 2013
Acmykguy :smile:Tsla has the best marketing now for free,...........the current owners of the car and the countless times we are stopped at red lights and talking to the person next to us, the man or woman at grocery store for 30 minutes, at the ice cream stand while it melts in my hand. I can honestly say, over a weeks time, (and being a sales guy for another industry) I talk to no less than 10 people a week about tsla. They are all amazed and impressed and want to learn more if not get one. Maybe tsla can issue us all I'd numbers that we can give to interested parties so when they buy one, we earn points. As you accumulate points, so many would be a x% tiered discount on a new one for us down the road. TSLA marketing are you there? $ doesn't sleep! :smile::biggrin:�
Jul 20, 2013
imherkimer The Model S is it's own advertising. People see the car and are magnetically drawn to it!
All I as owner have to do is answer questions. Usually the same questions over and over.
Last night: where could you buy a Tesla around here?
Order online, direct from the factory, delivered to your home.
"Whoa. That's cool."
My bet: they went to TM website to check it out.�
Jul 20, 2013
cinergi Both Kristin and Colette were there (both in marketing) -- one of them?�
Jul 20, 2013
brianman Still a blur. Pretty sure it wasn't Colette. Might have been Kristin.�
Aug 14, 2013
Curt Renz Tesla Motors does seem to have found a modest method of doing some advertising. Naturally it involves modern internet technology and is cost efficient.
Below is what Tesla Motors sent me by email on July 31. Apparently similar ads were emailed to folks in other localities. I forwarded mine to many people including a few Illinois legislators like the guy I ran against last year. We wouldn't want them to create problems for Tesla in Illinois. One of those legislators is from the opposing party, but we became friends after he said he was a fan of my TV show. Here's how we corresponded after he received the Tesla invitation:
Legislator: "Are you inviting me to drive, to ride in the back, or to ride in the trunk?"
Curt: "We�ll squeeze you in the frunk."
Legislator: "That's what I thought!! Well, enjoy the ride. Let me know if you actually buy one. I saw one parked by Hancock Tower about a month ago. The valet said it was a fun car to drive."
Model S is the world's first premium electric sedan and sets the standard for 21st century performance. Designed from the ground up as an electric vehicle, Model S provides unprecedented range and a thrilling drive experience.
Test drive appointments are available to prospective customers on a first-come, first-served basis.
Your driving session will be 20 minutes long over a predetermined route designed to highlight the capabilities of Model S.
A Tesla Product Specialist will accompany all drives to answer questions and ensure you optimize your time in Model S.
You may bring up to three guests to ride in the back seat during your drive.
Tesla Oakbrook
58 Oakbrook Center
Oak Brook, IL 60523
Monday � Saturday
10am � 9pm
Tesla Old Orchard
4999 Old Orchard Center
Skokie, IL 60077
Monday � Saturday
10am � 9pm
Tesla Chicago
1053 W. Grand Avenue
Chicago, IL 60642
Monday � Saturday
10am � 6pm
Tesla Motors | 3500 Deer Creek Road | Palo Alto, CA 94304
�
Jan 25, 2014
Evpro2 Tesla seems to be in the enviable position of needing no more advertising than their customers, the auto press and the dual purpose Supercharger network. The upcoming publicity from the "cross country for free" reports will be the icing on the cake and will contribute to the retirement of "range anxiety" worries (for Teslas, at least).�
Jan 26, 2014
SebastianR I know for may reasons Tesla doesn't need advertising right now. But I was wondering if Tesla should shift the communication around their products a little. Rather then talking about range in "miles" maybe a move towards using well established distances is more useful?
I'm thinking something analogous to Apple that moved away from "GB" for their iPod but rather said "this one is good for 1000 Songs". The reason being is that most people have a frame of mind that relates to "miles between gas station stops" and not to "miles driven in one day".
If the idea "it gets you everywhere you ever want to go in one day" into people's heads this would help get some sanity into the numbers. In the end, I'm not interested to know exactly how long my laptop lasts, as long as it lasts me one work day and I think similar thinking should apply to electric cars.�
Jan 26, 2014
JRP3 Except that everyone knows how many GB their iPod is, and that's how they are sold. People understand mileage, I don't think marketing spin will change that, nor should it.�
Jan 26, 2014
Mario Kadastik No they don't. While buying the new retina iPad mini I had a chat and the guys said they just had one person come in who's iPhone had broken. They asked what kind she wanted and what size and she claimed that she must have minimum same amount, 32GB. They checked and she was using an 8GB model....�
Jan 26, 2014
JRP3 I did say "iPod" :wink: But yeah, I should not have said "everyone".�
Jan 26, 2014
Krugerrand But one person does not a trend make. People choose to be informed about specific things in their life, while ignoring others. It's also entirely possibly she just simply forgot.
@ SebastianR; It doesn't matter what the PR/advertising angle is in this regard for Tesla, there's always going to be someone who doesn't get it, doesn't want to get it, or simply isn't interested in knowing or having their mind changed. People learn when they are ready, willing, and able. Not a second before that, no matter how you frame it.
I do agree with JRP, people generally (because we can only talk in the general - there will always be exceptions) do understand mileage because that's what they've heard for the last several decades. There are enough differences between an ICE and a BEV already that people need to learn about, that framing something universally known, like mileage, in another way may detract from the really important differences.
You can do your own experiment in this regard when talking to people unfamiliar with a BEV. At what point in their line of questioning do they ask: How far/how many miles can I go? I'd guess that most people ask that within the first three questions.�
Jan 26, 2014
jerry33 And mostly it's the first question asked followed by "How long does it take to charge?".�
Jan 26, 2014
SebastianR Great discussion here! Nope, I don't think that Tesla should do "marketing spin" and redefine measures for distance. And yes, iPads/iPhones are sold by number of GB (note that I referred to iPods way back when...). I guess the reason is that 1000 songs for the iPod made sense while aa songs, xx hours video, yy photos and zz apps becomes a complicated and convoluted measure for iPhones and iPhads. So effectively iPads today are sold in "small, medium and large" categories that happen to be named by the GB sizes they (theoretically) may carry.
I also think that Tesla should keep the battery numbers to indicate the small / medium / large category. But a 85kWh battery may last you for 265 miles and then YMMV (quite literally) - so I think it is "more honest" to advertise 85kWh then 265 miles.
So while I agree that most(?) of us do care a great deal about miles, kWh, kWh/miles, 1C charging, AC, DC and more, I'm wondering if delivering the message in a different way to break the "gas station" thinking would help.
With regards to the charging times, for instance I typically answer they don't matter as long as they are not longer than the time you sleep (since you can sleep while a car charges, but can't sleep at a gas station).�
Jan 26, 2014
brianman Tesla doesn't have a good track record here. When I purchased my car they advertised storage for a # of songs. So far that has amounted to zero storage. No, it's not a units problem. Just sayin'.�
Mar 8, 2014
Evpro2 My dinosaur now displays an aspirational "I wish my car was a Tesla" sticker.
I like to think that at least a few of the BMW/Benz owners who get behind me go Hmmm, or WTF or might experience some beginning
twinge of buyers remorse.
As a true believer it is the least I can do.�
Mar 16, 2014
GenIIIBuyer 
I saw the above image on my facebook news feed this morning. It seems Tesla is becoming an aspirational brand that other advertisers are beginning to latch onto as the ideal 'sample car'. I remember seeing the same thing happen to Apple in 2006, as tv advertisements that involve a shot of someone surfing the web from their laptop/PC became shots of someone on a Macbook or iMac.
Good for Tesla, free piggy-backed advertising.�
Mar 16, 2014
blakegallagher I overpaid for one of the license plate covers from Tesla for the same reason "my next car is electric" on the top and "Tesla" on the bottom�
Mar 26, 2014
Alstonalston 1. Tesla reported its first quarterly profit in first quarter of fiscal year 2013, and expected that fiscal year 2013 to be its first full profitable year. and here are the results.:wink:
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Mar 27, 2014
VolkerP Alstonalston, youyou seemseem toto likelike duplicatesduplicates�
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